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Blend 2024 aims to navigate the intricate synergy between human intelligence and creativity amidst a world in turmoil. Our event content champions the boundless ingenuity of creatives who continuously forge new pathways, actively collaborate and pave the way for a brighter future.
But it will also serve as a beacon of hope. Attendees are invited to witness first-hand how the power of creativity can fuel transformative change and valuable solutions.
We’ll unleash the power of neurodiversity, helping the creative industry and brands reach new heights in innovation, growth and profitability.
Where:
Hall 4, Fira Montjuïc, Av. Reina Mª Cristina, s/n, 08004 Barcelona
When:
Friday 8th November 2024, 10.00 – 18.00 (followed by Mira festival till late)
AGENDA
09:30 – 10:15 / ARRIVAL AND REGISTRATION
10:15 – 10:20 / WELCOME TO BLEND
INTRODUCTION
Our host will describe the unique Blend journey attendees will experience throughout the day. Expect to go beyond the traditional boundaries of creativity, inspiration, tech and entertainment.
10:30 – 11:10 / STUDIO SESSION #1
LOCAL HEROES
Panelists: To be announced
Barcelona has risen to become an international hub of contemporary creativity. Hear from some of the region’s pre-eminent creative professionals – including artists, sculptors, digital leaders and fashion designers – about what makes them tick.
11:20 – 12:00 / STUDIO SESSION #2
CREATIVE LEADERS & FORWARD THINKERS
Panelists:
Dora Osinde – Ogilvy
Joana Astolfi – Artist & Architect, Studio Astolfi
Steven Apampa – EMEA Nike Football (Athletes) Brand Marketing
A lively discussion on groundbreaking approaches and emerging trends reshaping the creative landscape. Discover how creative leaders are prioritising inclusive visual representations that reflect diverse experiences. Explore the innovative methods transforming creativity and the exciting ideas that will define the future of our industry.
12:10 – 12:35 / BLEND SPOTLIGHT #1
UNLOCKING POTENTIAL: THE COLLABORATIVE JOURNEY ON AI & SELF
Speaker: Harry Yeff aka Reeps100, digital artist and vocal performer
In his keynote, Reeps100 will present a captivating five-minute performances. He’ll share the dedication behind his craft and discuss his pioneering collaborations with A.I. as a neurodiverse thinker. Harry will illustrate how his unique perspective has propelled his creativity and led to significant achievements.
12:40 – 12:55 / WORKSHOP PRESENTATION
by FAD / MATERFAD
CHANGING THE WAY WE LOOK AT MATERIALS
Our world is made up of materials that we often don’t know or pay attention to. And yet, materials are at the core of everything that surrounds us and the performance, sustainability and aesthetics of any project or product depend on them. Participants will be inspired by a new way to approach materiality. Exploring different material families with samples and contributing to empower them as material makers.
13:15 – 14:30 / LUNCH & COLLABORATE
Dine and network in our exquisite open-air food space. During the break, we also invite you to join one of our multi-disciplinary collaboration workshops:
SOULFUL SOUND BATH LAB: Get your creative juices flowing with an immersive soulful sound bath at the DOME guided by Anuli Eze at Soul Sound Journey. The session will be accompanied by a live performance from must-see chanting artist CHANTRESS SEBA with live visuals from Desilence.
MATERFAD WORKSHOP with Q&A and art installations
ANIMAZE SHORT FILM PREVIEWS and showing of Agniia Galdanova’s film at the Main Auditorium
14:30 – 15:10 / STUDIO SESSION #3
AI & CREATIVITY: ENCOUNTERING TOMORROW’S CHALLENGES. WILL MACHINES EVER OUTSHINE US IN OUR ABILITY TO CREATE?
Moderator: Liam Aldous
Panelists: Xavier Cardona – Boldatron
+ More be announced
A candid discussion on AI’s role in creativity. Exploring how augmented intelligence is transforming art, music, and design, and whether machines can surpass human creativity or merely assist. We’ll also address the geopolitical implications of AI in creative industries and its environmental impact, considering its role in sustainability. The session will conclude with a Q&A to exchange ideas on AI’s influence on creativity and its broader consequences.
15:20 – 15:35 / BLEND SPOTLIGHT #2
CULTURAL FUSION: REMIXING ART, TECHNOLOGY & TRADITION 1
Speakers: Desilence, visual artists
How can technology – and the art that comes from it – remain rooted in history? Is this outcome even that desirable? Multi-disciplinary artists, Desilence, examine the inherent tension in merging tech with tradition. Witness the collision of artist aesthetics and digital disruption.
15:45 – 16:00 / BLEND SPOTLIGHT #3
Speaker: Solimán López, new media conceptual artist and researcher
Techno consciousness and a concept of the new media art for a better future.
16:15 – 17:00 / STUDIO SESSION #4
ALL HAIL THE DISRUPTORS! THE UNORTHODOX ROAD TO SUCCESS
Moderator: Liam Aldous
Panelists: Neil Floyd – Set Decorator + more announced soon
Come as you are! A talk with multidisciplinary creatives who have taken unorthodox routes to success as they share their stories and the work that led them to remarkable milestones despite facing adversity. This is an authentic look at navigating different creative fields while staying true to oneself.
17:15 – 17:45 / BLEND SPOTLIGHT #4
NARRATIVE ALCHEMY: THE WORLD IS ON FIRE!
Speaker: Misan Harriman, photographer, filmmaker & activist
In a world that is ‘always on’, how can creative narratives shape global perspectives, societal norms and social paradigms? Visionary photographer, Misan Harriman, takes us on a journey through his own pioneering approaches and groundbreaking storytelling techniques.
18:00 – 18:30 / DRINKS & LIVE PERFORMANCE
18:00 – 05:30 / ART, MUSIC & PERFORMANCE
MIRA FESTIVAL
You’re feeling creatively refreshed and inspired… so let’s have some more fun at MIRA, Barcelona’s digital arts and contemporary music festival.
Ticket only.
PROFILES
Dora Osinde is a pop culture expert who has grown up with the internet and social media, teaching her one thing above all: how to inspire communities...
Misan Harriman picked up his camera at the age of 40 and in just 6 years has been described as the most talked about photographer...
Harry Yeff, aka Reeps100, is a London born neurodivergent artist and technologist specialising in voice, A.I. and tech-based performance art...
Desilence, a multidisciplinary duo comprising Tatiana Halbach and Søren Christensen, has established themselves as a prominent force in Barcelona’s...
Joana Astolfi draws visual inspiration from a broad universe of found objects and artefacts with a particular focus on memory and narrative. She treats....
Boldtron is the artistic name of two brothers, Xavierand Daniel Cardona, Barcelona-born artists specialising in 3D, CGI,VR andAI.Afterworking as....
López is a new media conceptual artist and researcher, specialising in science, biotechnology, web3.0, interactives and digital art....
Neil Floyd is a set decorator and graphic designer with a distinguished 20-year career to date....
Born and raised in Barcelona, CANADA’s Executive Producer Laura Serra Estorch started her career in production at Somesuch London....
Trevor ‘Trouble’ Andrew aka GucciGhost is multi-disciplinary artist, internationally known for his raw DIY aesthetic and pop art sensibility. His visual....
Steven Apampa is a multifaceted creative, with a keen expertise in sports and culture, and a strong background in strategic thinking....
DON’T MISS OUT
Visitor numbers will be strictly limited, so please register your interest today by clicking on the button below and completing the form. See you there!